There is perhaps no truer application of the adage 'actions speak louder than words' than in examining the life and work of 'The Father of Public Relations', Edward Bernays. While on one hand, Bernays seemingly supported women's liberation, his advertising techniques contributed heavily to making smoking a socially viable and desirable activity for women.
Episode 81 of the Smells Like Human Spirit Podcast focuses on Chapter 7 ('Women's Activities and Propaganda'). Past attitudes to women's smoking, Bernays' influence, and the long-term effects of his strategies are all discussed; and in the end, you may see that the more that things have changed, the more that they have stayed the same.
BONUS: This show contains an interview with Dr. Jerry Kroth, Professor Emeritus at Santa Clara University, on the topic of propaganda techniques. Enjoy!
Subscribe to the Smells Like Human Spirit Podcast on iTunes, follow us on Twitter @smellslikepod and 'like' our Facebook page at FB.com/SmellsLikeHumanSpirit for more great shows and news!
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