Shoshana Zuboff is the author of The Age of Surveillance Capitalism. She reveals a world in which technology users are the raw material for new procedures of manufacturing and sales that define an entirely new economic order: a surveillance economy. Some now claim that Facebook and Cambridge Analytica played a larger role in Donald Trumpâs election victory than Russia.
In this part of her talk Zuboff describes how human behavior is not just observed but influenced to make a particular consumer or political choice.
Zuboff is the author of three books. âIn the Age of the Smart Machine: The Future of Work and Powerâ foresaw how computers would revolutionize the modern workplace. Her influential âThe Support Economy: Why Corporations Are Failing Individualsâ¦â predicted the rise of digitally-mediated products and services tailored to the individual. Now her masterwork, âThe Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Powerâ reveals a world in which technology users are the raw material for new procedures of manufacturing and sales that define an entirely new economic order: a surveillance economy.
Shoshana Zuboff is Professor Emerita at Harvard Business School.
She spoke in Berlin, on November 6, 2019,at the Alexander von Humboldt Institute for Internet and Society.
Alexander von Humboldt Institute for Internet and Society.
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